Every Click Travels a Pipeline. Every Pipeline Should End in Profit.

Shopping ads show your actual products—image, title, and price—pulled from your product feed and appear when shoppers search or compare products. Search ads are text ads triggered by the keywords you bid on, which is better for high-intent queries like brand names or specific problems. E-commerce stores almost always run both: shopping for product intent and searching for capturing demand the feed cannot express.

Most growth-stage stores allocate 10% to 20% of projected monthly revenue to paid channels. In rupee terms, clients typically start between Rs. 40,000 and Rs. 150,000 per month, depending on product margin and category competition. We never guess—the free audit includes an honest budget range based on your margins and realistic auction costs.

Standard Shopping gives you precise control over campaigns, bids, and product groups — ideal when you want granular management and clean reporting. Performance Max hands more automation to Google across its full inventory, which works best when there is conversion data to learn from and you want scale. Most accounts use both: standard shopping for core products and Performance Max for growth and discovery.

Your feed is the foundation of every shopping and Performance Max campaign—titles, prices, availability, and images decide both approval and click-through. A feed with weak titles, wrong prices, or missing attributes gets disapproved or shown to the wrong searches, sinking ROAS no matter the bid. Fixing the feed is often the single fastest ROAS improvement we deliver.

Show shoppers what they were already considering. Dynamic remarketing uses your product feed to automatically serve relevant product ads to previous visitors across Google’s advertising network, including YouTube. We segment audiences by recency and behavior, so recent browsers and cart abandoners receive timely follow-up. The result is a more relevant recovery strategy built around existing purchase intent rather than starting the customer journey from scratch.

We build keyword maps around purchase intent: commercial and transaction keywords that signal someone is ready to buy, grouped by product category and margin. We layer in competitor conquest terms, exclude low-intent words as negatives, and price bids by expected margin per keyword. The map is reviewed weekly against search-term reports, so the account only ever pays for clicks that can convert.

Your PPC budget can leak in places a standard account review misses. We defend against waste through weekly negative-keyword cleanup, disciplined budget concentration, and margin-aware bid controls. We also investigate overlapping campaigns, uncontrolled broad match, and overexposed remarketing audiences to identify where spend is being diluted.

Conversion tracking and revenue events are wired and verified before launch, so every order can be traced to a campaign and keyword. Each month you get a report covering spend, clicks, conversions, revenue, ROAS, and margin by campaign and platform — plus the next bid and budget decision. If a rupee cannot be traced to an order, it does not stay in the report.

Google Ads is the default because Shopping, Search, and Performance Max cover the highest-intent moments. Microsoft Advertising adds reach at lower costs; Meta and TikTok suit discovery and impulse categories; and Amazon or Flipkart Ads capture buyers already inside the marketplace. We build the mix around your margins and audience—never the same stack for every client.

The first improvements can happen within days, not months. After reviewing your account, we prioritize high-impact actions such as removing irrelevant traffic, reallocating budget, restructuring campaigns, and fixing product feeds. Initial changes typically begin within 7–14 days, with broader stabilization developing over 4–6 weeks as performance data accumulates.

Completely free, with zero obligation. You get an account health score, feed and structure gaps, keyword and bid leaks wasting budget, an opportunity map, and an honest budget range—all yours to keep whether or not we ever work together. The audit is designed to make your PPC better even if you never hire us.